Sunday Golf Case Study
Golf bags designed fore the weekend.
Profile
Sunday Golf began as a founder-led business with a successful brand identity around enjoying golf with your friends. By year 3, they had scaled to $5M in revenue and they recognized the need for strategic financial expertise to better understand their business and continue to grow, profitably.
![Sunday Golf Brand image](https://gobasecamp.co/wp-content/uploads/2023/05/Sunday-Golf-Brand-image.png)
Situation
To achieve their goals for scale, Sunday Golf needed to redo their financial model and shore up accounting processes, which included:
- Understanding revenue channel contribution margins
- Improving methods for recognizing inventory and COGS in Quickbooks
- Growing the team
- Improving compensation
- Crowdfunding to raise brand awareness
- Being able to easily update their model as they grow
Results
Sunday Golf hired BASECAMP’s Anthony Domenici as a fractional CFO to help them achieve their goals with the following results:
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Improved the inventory COGS model and methodology to enable Quickbooks to track inventory and relieve COGS accurately; this provided process and structure to leverage QBO’s inventory tracking capabilities.
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Rebuilt the financial model and helped the team prepare their financial narrative for investors.
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Provided insight into profitability per sales channel.
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Supported the strategy and process of launching the WeFunder campaign and cap table modeling.
“Anthony and BASECAMP Consulting helped transform our simplified financial forecast into a dependable and robust financial model. With their expertise, we were able to tackle complex projects, such as gaining a granular understanding of our contribution margins per sales channel and guiding us in the preparation and launch of our successful equity crowdfunding campaign.”