PLUS Case Study

Fractional COO/CRO


A leading player in the California cannabis edibles space, plus prides itself on safety and reliability.


Following a disruptive distribution transition, PLUS looked to improve business results by taking more control of distribution and strengthening the sales organization.


  • Seemless distribution transition from Herbl to Nabis
  • Enabled sales growth (4/5/21 largest week of sales in company history)
  • Single source of truth to drive effective decision making.


  • Route to market strategy
  • Sales performance management
  • Centralize data & BI analytics
  • World class project management

Working with BASECAMP was an absolute pleasure. They are extremely professional, talented, and compassionate. We were able to execute our project goals because of their insights and commitment to execution. I would recommend BASECAMP to any company looking to elevate their game

Lucie Herold

Co-Founder & VP Sales