Case Study

Supporting Early Stage Founders

Launched in 2020 by co-founders Isabelle and Allie, Lupii was born as a mission-driven food company to hero the incredible Lupini bean. Their plant-based bars are aimed to disrupt the category, while they look ahead at expansion in other grocery aisles as the company scales.


  • Initial funding backed by VCs (Human Ventures, Simple Food Ventures) and key industry advisors (Vita Coco founder, ex-President KIND)
  • Preparing for their seed round, Lupii partnered with BASECAMP to enhance their financial business plan.


  • Enhanced three-year financial modeling with storylines and detailed revenue planning
  • Clear financial picture for potential investors
  • Industry benchmarking, velocity metrics, and visual guides

“BASECAMP helped us with our financial model for our capital raise. They understood the early stage we are at, were adaptable to our specific needs, and delivered their work quickly and thoroughly. Their team is incredible to work with: not only are they super competent but they are also great humans!”

Isabelle Steichen

Co-Founder & CEO, Lupii