DITA Eyewear Case Study

Managing Unexpected Disruptions


Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.


COVID-19 caused quick, unplanned disruption to DITA’s global retail outlets and supply chain, and their organizational focus quickly turned to cash flow and risk management. BASECAMP was brought in to provide flexible, potent expertise in managing through this disruption 


  • Successful cash management to get through the initial pandemic disruption
  • Consolidated view of 2021 expectations enabled the management team to make key decisions
  • Routine monthly updates to manage Risks and Opportunities setup DITA for rebound growth


  •  Enhanced the existing cash flow model to a three financial statement operating model
  • Led 2021 Global Financial Budgeting process
  • Established a monthly business review (MBR) to ensure company strength

BASECAMP quickly added value by supporting our team during the onset of the pandemic and since have evolved into an extension of our finance team. Their ability to provide expert, on-demand finance support is incredibly valuable.

Shahid Ghani

CFO, Dita