by Anthony Domenici | Apr 16, 2026 | CPG
After working with dozens of consumer-packaged-goods and direct-to-consumer founders, I’ve noticed a pattern: it’s easy to slap a subscription onto Shopify, drop the price a bit and assume the job is done. Seems like a great idea at first — predictable orders feel...
by Anthony Domenici | Apr 3, 2026 | bookkeeping, CPG
There’s a common refrain among early‑stage CPG founders: “Let’s hit the next revenue milestone, then we’ll sort out the accounting.” It feels rational, why spend on finance when cash is scarce? But postponing basic financial discipline is like driving a race car with...
by Anthony Domenici | Mar 11, 2026 | bookkeeping, CPG
How deductions and accrual timing quietly shape your cash reality BASECAMP Consulting Group and Glimpse work with different parts of the same businesses, yet we keep running into a familiar pattern. Many growing CPG brands look profitable on paper. Sales are rising,...
by Anthony Domenici | Feb 26, 2026 | CPG
Common Founder Blind Spots and How to Fix Them Growth feels exhilarating until your bank balance tells a different story. Many first and second time founders of CPG and inventory‑based brands find themselves hustling to fill shelves while cash seems to evaporate....
by Anthony Domenici | Feb 18, 2026 | CPG
You’re growing your consumer brand, moving product, and building a loyal audience. Yet there’s an uncomfortable disconnect between sales momentum and the cash in your bank account. Your gross margins look inconsistent, and you’re not sure if the problem lies in...
by Anthony Domenici | Jan 13, 2026 | bookkeeping, CPG
Understanding Your Cash Conversion Cycle What we’ve seen across 150+ growing brands, and why it matters earlier than you think After working with more than 150 consumer and inventory-based companies, a pattern shows up again and again. Founders don’t usually come to...
