Sequel Case Study
Tampons that get it done.
Profile
Sequel is a women’s health and consumer products company focused on reengineering everyday essentials through performance-driven design and innovation. Founded by former high-level athletes and engineers, the company set out to address longstanding shortcomings in period care by developing a patented, spiral-designed tampon built for better absorption, comfort, and leak prevention. With a mission to raise the standard of women’s products, Sequel combines scientific rigor, real-world performance needs, and modern product development to deliver solutions designed to support confidence in high-stakes moments, from daily life to elite athletic performance.
Situation
Our accounts were simply all over the place and we had no confidence in them whatsoever. We weren’t in a position to hire a full time financial controller or bookkeeper so agency just made most sense.
Results
Basecamp honestly cleaned up all of our accounts, helped us restructure everything and then built our model/forecasts, so that we now have confidence in our numbers. We can now make better decisions!
“You often hear from consulting groups or agencies the term ‘we’re an extension of your team,’ but rarely does it play out that way. With BASECAMP it actually does! Anthony, Juliana and Sandy have rebuilt our accounts (historical and forward planning) to the point where we have complete confidence in our numbers. This is allowing us to make much better decisions in our business. I joke with the BASECAMP guys that our weekly catchup is my ‘favourite hour of the week.’ It’s true!”